Katie Monroe Photography
Creative Director · Photographer + Producer · Brand Strategist · Videography
The Thrive Brand Foundation
Prepared for Modern Aesthetics Medical Spa · San Jose, CA
A full-scope creative partnership, brand identity foundation, and strategic refresh
A Brand That Feels Like You.
Your practice is built on trust, expertise, and results. Your patients choose you because they believe you will take care of them, and you have worked hard to earn that confidence. Your brand presence should reflect the same level of care they feel the moment they walk through your door.
This is not a quick headshot session. This is a strategic brand elevation for a medical spa that is ready to be seen as the trusted aesthetics authority in San Jose.
We create imagery that communicates expertise, warmth, safety, and calm. Visuals that build trust before a patient ever books a consultation. Visuals that position you as established, credentialed, and ready for what is next.
Every element is intentional. Wardrobe. Treatment rooms. Light. Team dynamics. Brand tone. Application across your website, Google Business Profile, social platforms, and patient communications.
As your Creative Director and photographer, I lead the entire process so it feels streamlined and enjoyable. You bring your vision. I bring the strategy and direction to execute it. You do not have to come prepared. I've got you.
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Our Partnership Approach
And Project Scope
This isn't just about content. It's about transforming how your practice is perceived, trusted, and experienced by the patients you most want to serve.
With over 18 years in commercial photography and brand strategy, I lead every element of creative execution, from photo to video, so your team experiences a white glove process that is clear, strategic, and fully supported.
I've partnered with healthcare, wellness, beauty, dermatology, and hospitality brands
including Sephora, UCSF Health, Integrated Dermatology, Redwood Empire Skin Care, Healdsburg Oral Surgery, Doctor On Demand, Freed AI, Psychology Today, Lash Co, Omiana Cosmetics, Pure Barre, CorePower Yoga, and dozens of practitioners and founders across the Bay Area.
My portfolio also includes collaborations with physicians, aesthetic nurses, therapists, health coaches, and beauty aligned brands, alongside high performing service based businesses in the health, fitness, professional services, and creative industries.
This is not outsourcing content.
This is partnering with an experienced Creative Director who brings strategy, cohesion, and intention to your brand at every level.
View the portfolioWhat is the
Thrive Brand Foundation Experience?
Personal. Strategic. Elevated.
01. Vision + Positioning
We clarify your goals, patient demographics, signature treatments, and long term direction so your visuals align with where the practice is going, not where it has been.
02. Brand Identity Refinement
We define tone, personality, messaging themes, wardrobe direction, and visual energy so everything feels cohesive, medical grade, and elevated.
03. Strategic Shoot Mapping
We build a detailed shoot plan including treatment rooms, provider portraits, patient moments, product details, and platform usage so every image has purpose.
04. Creative Direction + Production
I lead the session with clarity and confidence, guiding posing, movement, team flow, and brand storytelling so the experience feels seamless and professional.
05. Curated Image + Video Library
You receive a refined, versatile library of brand assets designed for your website, Google Business Profile, social, patient education, ads, and ongoing marketing.
06. Implementation + Evolution
We leave space for continued partnership so your visual presence grows alongside the practice. The Thrive Brand Refresh carries your messaging, SEO, and content strategy forward.
The Partnership Approach
A seamless, strategic, and fully managed creative rollout
The Thrive Brand Foundation is a fully customized brand experience designed for practitioners, founders, and female led teams who are serious about growth. For Modern Aesthetics, that means a visual foundation that matches the caliber of your treatments and the trust your patients place in you.
Whether you are launching a new service, expanding your provider team, or finally deciding your current visuals are costing you consultations, this experience meets you at your current stage and builds the visual framework for where you are going next.
From our first strategy call to final delivery, I provide hands on creative direction, intentional pre shoot planning, and a comprehensive Brand Identity Guide so you step into your session clear and confident. Every detail is guided. Every choice is strategic. This is not just about content. It is about alignment.
You won't need to prepare a thing. I'll guide you through:
- Pre shoot planning so you and your team feel completely prepared and confident.
- Creative direction to ensure every scene feels natural, clinical where it should be, and warm where it matters.
- Styling and setting guidance so your space, wardrobe, and treatment rooms enhance your brand story.
- Post production that delivers images and video in formats ready for web, print, and social use.
All images in this proposal taken by Katie Monroe, no stock, ever.
What We Will Create, Together
Full service pre production
3 hours of photo + video coverage
One holistic vision
Your Imagery Will:
- Communicate authority and warmth so prospective patients feel confident booking a consultation.
- Reflect the professionalism, safety, and artistry you bring to every treatment.
- Create a polished, cohesive presence across your website, Google Business Profile, Instagram, patient emails, treatment menus, and in office materials.
- From your treatment rooms and lobby to provider portraits, injectables and skincare details, and real patient moments, we will build a refined, versatile image library designed to support the practice for years to come.
What You Can Expect:
- A streamlined, high touch experience from start to finish.
- A professional photo and video session tailored to aesthetic medicine, patient experience, provider expertise, and patient centered content.
- Custom asset planning for your website, Google Business Profile, treatment pages, patient education, social, ads, and email campaigns.
- Complete creative oversight so you and your team can stay focused on patients.
Past clients include:
Integrated Dermatology · Redwood Empire Skin Care · UCSF Health · Healdsburg Oral Surgery · Doctor on Demand · Freed AI · Lash Co · Omiana Cosmetics · Sephora · CorePower Yoga · Pure Barre · Inner Resonance Healing · Health and Wellness Practitioners across the Bay Area
Why this investment works
The numbers behind brand photography tell a clear story.
Most people reach out thinking they need updated photos. What they leave with is something much bigger. A clear brand identity, a marketing strategy behind every image, and a library of visual assets that works for the practice for years. For an aesthetics practice, where a patient is deciding whether to trust you with their face, your imagery is making the first impression long before a single word gets read.
Visuals are processed 60,000 times faster than text.
90% of the information our brains take in is visual.
Consistent visual identity can increase brand recognition by up to 80 percent.
64% of consumers make purchase decisions based on a brand's visual content.
56% of consumers trust a business more when its website shows real people.
Visual content is 40 times more likely to be shared than any other kind.
Project vision, goals + shot list breakdown
High impact content | Strategic categories | 100% in house usage rights
This is not your average brand shoot. It is a fully produced, creatively led brand experience designed to generate months of strategic, on brand content that aligns with your patient journey, ideal clients, treatment menu, and local search goals.
We'll spend three hours capturing both photo and video at Modern Aesthetics, which will include a mobile studio set up for polished provider portraits, lifestyle coverage in your treatment rooms and lobby, and a dedicated photo + video flow. Every scene will be art directed and intentionally styled, with a clear plan to deliver content that works across your website, treatment menus, ads, email campaigns, Google Business Profile, and social platforms.
Proposed Shot List
Framework
- Provider and founder portraits that convey credibility, warmth, and approachability, on a clean studio backdrop and in your space.
- Treatment room and consultation imagery showing real interactions, so prospective patients can picture themselves in your care.
- Lifestyle coverage of injectables, skincare, and signature treatments in progress, styled to feel calm and premium rather than clinical.
- Space and environmental shots of your lobby, treatment rooms, and details that make the practice feel like a boutique experience.
- Detail images of products, tools, textures, and calming elements to add depth to your website, menus, and social.
- Team imagery that reflects the culture and standard of care patients experience with you.
Video, included in this proposal:
- Short form clips for your website, Instagram Reels, and Google Business Profile, ideal for provider introductions, treatment walk throughs, patient education, and behind the scenes moments that build trust before the first consultation.
Our Process & Scope of Work
Pre Shoot Production (Included in Rate)
Planning a commercial shoot requires time, energy, and precise coordination.
We'll handle:
- Model and patient casting support alongside YOUR team
- Hair and makeup artist coordination
- Location walk through and set planning at the spa
- Prop sourcing and styling coordination
- Finalizing shot lists, timelines, and mood boards with your team
Production: 3 Hours of Coverage | Photography + Video
- Three hours of continuous shooting time, photo and video
- Coverage includes lifestyle, team, space, procedural, and branded content
- KM Photography arrives early and stays late. Set up and tear down time is not counted toward shoot hours.
- Professional on site assistant to support lighting, logistics, and styling
- Mobile professional strobe lighting studio, portable and optimized for tight treatment rooms
Post Production & Delivery
- Proofing gallery delivered one week post shoot with lightly edited images
- Client selects up to 125 deliverables for retouching
- Final collection includes high resolution, fully retouched brand images
- Delivered via private online gallery within 2 to 4 weeks
- All images edited for clarity, brand tone, and consistent storytelling
- Katie will personally include additional curated brand content and selects in the final delivery
- All marketing B roll video delivered to your team
Usage & Rights
- In house usage rights included (web, social, email, in office materials, treatment menus)
- Online and digital advertising rights included
- Large scale print rights included under project contract clause
- No additional licensing fees for internal, web, or social use
We're not just capturing content, we're building a visual narrative that reflects your values, showcases your practice and treatments, and strengthens every step of the patient journey.
The flow of the engagement
1. Brand Strategy + Planning
- Led by me + you: tone, positioning, storytelling, and shot planning
(Aligns the team, sets vision, and defines brand pillars)
2. Pre Production
- Mood boards, logistics, custom shot list, location prep, and model or patient support
(Makes the execution seamless and intentional)
3. Shoot Day! Photo + Video
- Fully directed content capture at Modern Aesthetics
(High volume, high efficiency, and expertly styled)
4. Post Production & Delivery
- Edited galleries, final video, proofing support, and optimized formats
(Strategic content handed to your team, ready to deploy)
5. Brand Deck, SEO + Multi Channel Use
- Website, Google Business Profile, treatment menus, social, patient emails, YouTube, and ads
(Your brand visuals go to work, everywhere they need to be)
Multi channel use
Content library
Photography + Creative Direction Investment
Modern Aesthetics Medical Spa · San Jose · Fall 2026
Phase One · Thrive Brand Session
$4,400
Photography, guidance + art direction base rate
Full production coordination and pre shoot planning, followed by a three hour on site session capturing photo and video at the spa.
- 3 hours of on site coverage (we arrive early and leave late for set up + breakdown)
- Pre production planning and creative direction
- Location walk through + hair and makeup support
- Professional lighting and styling guidance
- 140+ fully retouched, high resolution images
- All marketing B roll video delivered to your team
- All in house usage rights for web, print, and social
Equipment · Mobile Studio + Video
$500
Mobile lighting studio, video lighting, audio + tech
- Full studio set up on location with seamless backdrop for polished provider portraits
- Video lighting, audio, and equipment for interview clips and treatment walk throughs
Phase Two · Thrive Brand Refresh
$1,997
4 weeks · Strategic refresh · Post shoot consulting
Once your imagery is delivered, we put it to work. This is where your brand deck and brand foundation are built, optimized for Google rankings, SEO, and AI search (AEO), so the practice is found by the patients searching for you.
- Brand messaging + copy refresh
- Visual refinement + brand strategy, delivered as your custom brand deck
- Marketing alignment & blueprint
- Website & Content Engine launch strategy. Now build it!
Investment summary
Travel from Sonoma County to San Jose is billed at the standard Bay Area rate of $95 per hour. Photography assets include metadata coding to ensure strong SEO online and appearance in Google searches. Phase Two can be booked at the time of the session or after delivery.
Photography assets
Over 140 retouched, polished images added to your evergreen brand library, tagged and organized in a shared Google Drive so your team can find and deploy them.
Videography assets
All marketing B roll provided to the practice. This is a substantial amount of content for Reels, your website, Google Business Profile, and patient education.
Brand deck + foundation examples
The same brand foundation I build for every client, created for Modern Aesthetics.
Your brand deck documents who you are, who you serve, how you sound, and how you look. It becomes the reference your team, your web designer, and any future collaborator works from, so every touchpoint stays consistent. Here are two recent examples, along with a website I designed and built.
Healdsburg Oral Surgery
Brand guidelines, logo, tone, color system, marketing collateral, deck, website, and written copy for a boutique surgical practice in Sonoma County. Vision, mission, promise, and voice defined so the practice reads as world class care in a calm, welcoming space.
View the brand deckThe Inner Script
Brand identity and visual guide for Stephanie Baubie, nervous system guide and mind body healing practitioner. Color palettes for brand, Squarespace, and podcast, font hierarchy, and imagery direction for creativity and consistency.
View the brand kitstephaniebaubie.com
Web design by me. The brand kit above carried directly into a Squarespace site, with imagery from her Thrive session, SEO structured pages, and copy written to convert the right client. This is what the brand foundation looks like when it goes live.
Visit the sitePost shoot consulting
The Thrive Brand Refresh
$1,997 · 4 weeks · Strategic refresh
For businesses that have outgrown their current brand and need a strategic refresh before investing in a full website rebuild. Your messaging feels scattered, your visuals feel dated, your offers have changed, or your online presence no longer reflects the level of your work.
For Modern Aesthetics, this is the four weeks after your images are delivered where we turn a beautiful gallery into a working brand. We refine how the practice speaks, build your brand deck and foundation, and map how every asset gets used across your website, Google Business Profile, and content so patients in San Jose find you when they search.
- Brand messaging + copy refresh
- Visual refinement + brand strategy
- Marketing alignment & blueprint
- Website & Content Engine launch strategy. Now build it!
Brand deck and foundation optimized for Google rankings, SEO, and AEO (answer engine optimization for AI search) are included in this phase.
See the full offer
Applicable Sample Shoots
High impact content | Strategic categories | 100% in house usage rights
Sample shoots in health, aesthetics, coaching, leadership and wellness. Ask me for the direct links to any of these galleries and websites.
Testimonials
Jami Spencer, Therapist
"Absolutely one of the best out there. If you're looking for a business, branding, lifestyle photographer, you won't find a more dedicated, caring, and competent one. I had the pleasure of working with Katie a couple years back and I am still using her photos. They're extremely well done and timeless. Additionally, she takes considerable time learning about your audience, intention, goals, and she has a wonderful acumen and approach. Highly recommend!"
Leslie Thorpe, Integrative Health Expert
"Katie is the branding photographer you have been hoping to find! First and foremost, she takes incredible photos. She works fast and manages to get impeccable photos. Beyond that, she helped prepare me for what was needed to make our shoot go flawlessly so that I could get the kind of photos that I wanted to best represent my brand. She worked with me to decide on the setting, clothing, props, etc. As a person, Katie is fun, friendly, and instantly put me at ease. There is no reason to look further for a photographer. You just found her."
Areyla Faeron, Coach
"Adding Katie to your team is the difference between actually succeeding in your business and staying stuck for years. Her sound advice, personalized action plans and lifetime of experience in the field are invaluable. As a photographer, Katie blends her incredible skill of making you feel comfortable in front of the camera with her expertly honed artistic eye. She captures you looking and feeling natural, and produces images that you can use right away."
Founder of Everviolet
"Katie brings technique, precision and an extraordinary aesthetic to her work, creating images that are descriptive, engaging and beautiful."
Spacious App, NY + SF
"I have had the pleasure of working with Katie on over 12 different lifestyle brand shoots for our tech company. She became a fundamental part of our business' growth. She quickly understood the big picture of our company's brand, identity, and needs. She took charge during each photo shoot to produce the perfect images that helped elevate our tech company."
Van, Plenty Flora
"I was a client of Katie's back in 2019 and I'm still using her photos on my website today. Nothing beats these. She has a special eye for the best background and lighting to pop up your style and characters. That's what makes her photos stand out so much, and I think I'll keep using them for a long time."
Creative Director · Lead Photographer · Brand Storyteller
My Promise To You
The most important thing I want to convey is: I care.
And, I have an approach that will support you and guide you every step of the way.
You should not have to coordinate five different vendors to build one brand. My full service team keeps everything in house, from professional hair and makeup on shoot day to the brand deck, SEO foundation, and creative support that carries the practice forward long after we wrap.
Thank you for your time!
If this feels like the kind of support Modern Aesthetics is ready for, the next step is easy. We choose a date that works for you, and I take care of the contract and the details from there. From our first strategy call to your finished content library, you will always know exactly what comes next. I've got you.
- katie@kreatephotography.com
- Number
- 707-326-0639
- @katie_monroe_photography · @kreate_photography
Modern Aesthetics Medical Spa | Sheri Rocha
Scope of Work + Proposal
A brand that feels like you.
The Brand Photography Experience. Strategy, creative direction, and imagery for the businesses ready to be seen at the level they are actually operating at.
Your business is built on trust, expertise, and relationships.
You have worked hard to establish credibility and deliver real results. Your brand presence should reflect that same level of excellence, before you ever step into the room.
This is a strategic brand elevation.
We create imagery that communicates authority, warmth, leadership, and clarity. Visuals that build trust before you ever say a word, and position you as established, capable, and ready for what is next.
You do not have to come prepared. I’ve got you.
- Wardrobe direction and styling guidance
- Location research and environmental strategy
- Team dynamics and collaboration imagery
- Brand tone, light, and visual energy
- Application across web, social, press, and marketing
- Long term brand assets that support your growth
The Experience, In Their Words
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Daniela Tempesta, Therapist + Mentor
“Katie Monroe was born to do this work. My branding shoot was seamless, professional, and genuinely fun from start to finish. She took the time to understand me and my business, translating my vision into images that feel both authentic and elevated. I couldn’t be happier with the final photos. If you’re considering booking her, do it. The experience alone is worth it.”
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Vive Marketing Collective
“We loved seeing how Katie approached the brand photoshoot session for DBT Center of Silicon Valley. She used our photoshoot shot list as a foundation and elevated it beautifully - translating brand strategy into thoughtful, polished visuals that felt authentic and intentional. Her work clearly reflects a deep understanding of both branding and the nuances of working with therapist-led businesses.”
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Michelle Silverblatt, Flow State
“Katie was such a joy to work with. As I built my business, she made everything feel easy, from brand identity to shoot prep. She kept me calm and confident, delivered quickly, and the photos are incredible. She’s not just a photographer, she’s a true brand partner who goes above and beyond.”
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Lindsey Fay, Studio Avia
“My brand shoot with Katie was absolutely perfect. She customized a package to fit exactly what I needed and guided me through every step, from location selection to a strategic shot list. As it was my first brand session, she made me feel completely confident and comfortable. On shoot day, she worked efficiently with expert direction, capturing stunning images that truly reflect my brand. The entire experience was seamless, and the photos have been invaluable in launching my business. I cannot recommend her enough.”
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Ali Sung, Luxury Real Estate
“Working with Katie was an outstanding experience. She helped plan every detail in advance, offered creative direction on outfits and props, and delivered stunning real estate images that truly stand out. Professional, collaborative, and incredibly talented, she even connected me with key vendors to elevate the shoot. I highly recommend her and look forward to working together again.”
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![Cate Sanders Fitness + Wellness]()
Cate Sanders Fitness + Wellness
“Katie is absolutely the best. I’ve been working with her as my brand photographer since 2018, and it has been a complete game changer for my business. Year after year, I return for refreshed content and renewed inspiration. Her talent, strategic insight, and value continue to grow, and I truly cannot recommend her more.”
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Hannah Sparks, Spacious App NY
“I have had the pleasure of working with Katie on over 12 different lifestyle shoots. She became a fundamental part of our business’ growth. Not only is Katie an incredibly talented photographer, but she is also a conscientious and thorough business woman. She quickly understood the big picture of our company’s brand, identity, and needs. She took charge during each photo shoot to produce the perfect images that helped elevate our tech company to the next level.”
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Amanda Breckenridge, Executive Coach
“Katie is the best of the best. She is truly a master of her craft. She approached our engagement with detail, precision and thoroughness. She invested time in understanding my brand and how it is evolving, she ensured I was fully prepared for the brand shoot, and she took the time to plan out every step of the day from a shot list to outfit changes to lighting needs etc. The day of the shoot, she fully delivered. She created not only the most stunning images that captured all that I was looking for and way more, but she also created an experience for me that was truly empowering.”
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Kim Strom, What About The Nurse
“I had such an incredible experience working with Katie, and I feel so blessed to have found her! I am completely new to running my own business, and from the very first call, she made me feel completely at ease, taking the time to really understand my vision and goals. Her attention to detail is so impressive, and I truly felt cared for throughout the entire process. She was so helpful every step of the way. On the day of the shoot, she was so calm and professional and made it so much fun! The photos turned out amazing, and I couldn’t be happier with them!!! I highly recommend her to anyone looking to elevate their brand, or just starting out”
brand photography & CONTENT DEVELOPMENT IN THE San Francisco Bay AreaCustom brand photography that bridges the gap between you and your dream clients
This isn’t just about content. It’s about how your brand is perceived, trusted, and experienced.
This is a fully customized brand experience built for founders, consultants, practitioners, executives, and teams who are serious about growth. Whether you are launching, scaling, leading, or refining, it meets you exactly where you are.
From our first strategy call to final delivery, I provide hands on creative direction, intentional pre shoot planning, and a comprehensive Brand Identity Guide so you step into your session clear and confident. Every detail is guided. Every choice is strategic.
You won’t need to prepare a thing.
What is brand photography, really?
Put simply, brand photography focuses on storytelling. It communicates the human side of your brand: who you are, what you do, who you serve, and how it feels to work with you.
Newsflash: a cute pic with a coffee mug and your MacBook just isn’t going to cut it anymore.
Why it matters.
- Your online presence is more important than ever. Your imagery must differentiate your approach, process, or product immediately.
- Photography is the first impression potential clients get of your brand. Compelling visuals captivate, pique curiosity, and invite people deeper into your story.
- It is your first opportunity to set yourself apart and begin building trust. Make it count.
- Consistent, high end photography creates brand trust, recognition, and far more effective marketing.
- Professional, intentional images instill confidence in the quality of everything else you do.
BRAND PHOTOGRAPHY
BRAND PHOTOGRAPHY
My strategic and holistic approach results in brand imagery that converts across all channels…
consistently.
You cannot expect different results if you keep doing the same thing over and over again. You’re sick of using old photos and not having enough content that represents your brand, but you don’t know where to start. Well, I’ve got good news for you…
You do not have to come prepared. I’ve got you.
Let's work together to create imagery that sparks conversations, fosters trust, and ultimately drives the success of your brand.
Serious about growth.
01 /Founders + Executives
Leadership visibility, investor and board facing credibility, press and speaking assets, and a presence that matches what you are building.
02 /Coaches + Consultants
Authority imagery for LinkedIn and thought leadership, launch content for programs, and visuals that book the call before it happens.
03 /Therapists + Wellness
Warmth plus clinical credibility. Practitioner portraits, client experience storytelling, and imagery that helps people feel safe reaching out.
04 /Med Spas + Medical
Imagery that communicates expertise and experience at once, planned around privacy and the standard of care you deliver.
05 /Hospitality + Lifestyle
Guest experience storytelling, space and product imagery, and seasonal libraries built for booking, PR, and social.
06 /Teams + Professional Services
Culture and collaboration imagery for careers pages, consistent portrait systems, and content your marketing team can actually use.
Technology, healthcare, wellness, hospitality, and consumer brands.
As seen in: 7x7 Magazine · San Francisco Chronicle · San Francisco Magazine · Sonoma Magazine · Dwell · Rue · Eater SF · Dance Magazine · Verité · The Essential Guide
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From our first conversation her passion and excitement were evident. I felt very supported through the whole process and she delivered great photographs for me to use on my website. I highly recommend her.
Tamar D
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She makes you not only feel seen and heard, but also elevates you to thinking "I got this, WE got this" that translates into confidence throughout the shoot and also having a lot of fun with it all.
Gretchen S
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Brand photography with Katie was an amazing investment in my business. I was pulling together a miss-mosh of selfies, old headshots, and random pics from events to build my personal brand and Katie's photography elevated EVERYTHING related to my brand.
Kate H
Personal. Strategic. Elevated.
Six phases that turn a photoshoot into a brand asset your business compounds on for years.
Vision + Positioning
We clarify your goals, audience, offers, and long term direction so your visuals align with where you are going, not where you have been.
Positioning + Brand Messaging
We define tone, personality, messaging themes, wardrobe direction, and visual energy so everything feels cohesive and elevated.
Launch + Growth Content Planning
We build a detailed shoot plan including locations, team dynamics, content applications, and platform usage so every image has purpose.
Creative Direction + Production
I lead the session with clarity and confidence, guiding posing, movement, team flow, and brand storytelling so it feels seamless.
Multi Channel Asset Library
You receive a refined, versatile library designed for website, social, press features, speaking engagements, and ongoing marketing.
Implementation + Evolution
We leave space for continued partnership so your visual presence grows alongside your business, with brand consulting available.
One session. Every channel.
Your library is planned backward from the places it has to perform, so nothing is captured without a job to do.
- Website and landing pages
- LinkedIn and thought leadership
- Investor and board materials
- Recruiting and careers pages
- Press features and speaking
- Product and service storytelling
- Email and client onboarding
- Paid ads and campaigns
- Proposals and referral kits
- Social and evergreen content
The most important thing I want to convey is: I care.
And I have an approach that will support you and guide you every step of the way.
From our pre shoot consultation through production and delivery, you are never wondering what happens next.
More than amazing photos: a foundation so you radiate confidence and feel empowered at every step.
We welcome all races, all religions, all sexual orientations, and all gender expressions here.
High quality photographs that capture the essence of your brand, and a process you genuinely enjoy.
What we will create, together.
Planning, moodboards, shot lists, locations, styling, casting, and hair and makeup support.
Photo and optional video, fully art directed, with setup and teardown never counted against your time.
Every frame connected to one strategy, so the library holds together across every platform.
Communicate authority and warmth so people feel confident reaching out.
- Reflect the professionalism, care, and leadership you bring to your work
- Create a cohesive presence across your website, LinkedIn, social, press, proposals, and marketing
- Build a refined, versatile library designed to support your brand for years to come
- Turn your workspace, team, and lifestyle moments into story, not decoration
The shot list framework
Photography
- Leadership and individual portraits that convey warmth and trust
- Team collaboration and workplace culture imagery
- Lifestyle imagery with natural interactions
- Office, workspace, and environmental storytelling
- Product, service, and client experience moments
- Detail imagery that adds depth and texture
Video (Optional Add On)
- Short form clips for your website and social
- Introductions and approach storytelling
- Launch and campaign content
- Recruiting and culture films
- Website hero content
- All marketing B roll delivered to your team
01 /Brand Strategy
Tone, positioning, storytelling, and shot planning. Aligns the team and defines your brand pillars. Included.
02 /Pre Production
Moodboards, logistics, custom shot list, location prep, casting, hair and makeup, prop styling.
03 /Shoot Day
Fully directed capture with an on site assistant and mobile lighting studio. We arrive early and stay late.
04 /Post + Delivery
Proofing gallery in one week, up to 125 retouched deliverables, final gallery in two to four weeks.
Usage and rights: in house usage included for web, social, email, and internal materials. Online and digital advertising rights included. Large scale print rights included under project contract. No additional licensing fees for internal, web, or social use. Every gallery includes metadata coding for stronger SEO and search visibility.
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PHOTOGRAPHER
2008 marked the beginning of my long and beautiful journey as a photographer. Kreate Photography (my 1st brand) expanded in 2015, and I've had a talented, dynamic team ever since.
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MAMA & FAMILY GAL
Our sweet family motivates me every day. Nothing has been more motivating in my career than motherhood. My husband is silly and supportive, Raya is 5, Levi is 2, and I am so deeply grateful for them!
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MENTOR + COACH
After I finally cracked the code and discovered the right formulas for growing my photography business without perpetual burnout, I began mentoring. I started 1:1 and group coaching 10 years ago.
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HYPE GIRL
Nothing brings me more JOY than supporting other creative entrepreneurs on their journey. I believe in community over competition, there is enough to go around! I lift others up and cannot wait to learn more about you!
Hi, I’m Katie, your creative partner and biggest advocate.
For nearly two decades I have photographed brands and the people building them across technology, healthcare, wellness, coaching, hospitality, beauty, and professional services. I lead every element of creative execution, from photo to video, so your team experiences a white glove process that is clear, strategic, and fully supported.
This is not outsourcing content. This is partnering with an experienced Creative Director who brings strategy, cohesion, and intention to your brand at every level.
Photographer2008 marked the beginning of my long and beautiful journey. Kreate Photography expanded in 2015 and I have had a talented team ever since.
Mama + Family GalMy little ones motivate me every. single. day. Nothing has been more motivating in my career than motherhood. Family first, always.
Mentor + CoachAfter cracking the code on growing a photography business without burnout, I began mentoring, and started 1:1 and group mentorship in 2017.
Hype GirlNothing brings me more joy than supporting other entrepreneurs. Community over competition, always. I cannot wait to learn more about you.
Still using the photos, years later.
Brand building resources, on the house.
Let’s build something unforgettable.
You do not need to be prepared. You do not need to manage the creative. Bring your vision, and I will bring the strategy and direction to execute it powerfully.
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01 / DISCOVERY CALL
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02 / BRAND IDENTITY SUPPORT
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03 / IN-DEPTH PRE-SHOOT PLANNING
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04 / SUCCESSFUL PHOTOSHOOT
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05 / ALL EDITED IMAGES IN YOUR INBOX
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06/ BRAND + BUSINESS UPGRADE
Achieve Brand Clarity
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Build A Connection
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Communicate Your Value
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Achieve Brand Clarity / Build A Connection / Communicate Your Value /
Working together will result in a comprehensive collection of brand images that will:
Build trust with your target audience
Cultivate an immediate connection between your brand + ideal clients
Set you apart from your competition
Visually communicate value
In addition to our high-touch client communication, Our personal brand identity guide and client resource library will support you every step of the way
Your entire experience be fluid, and fun... I’m positive, energetic, and passionate. I bring enthusiasm and earnestness to my clients and my work environments.
It’s my top priority that your brand imagery supports all of your marketing efforts and that your experience is empowering and unforgettable.
what our clients say-
![Woman with long hair sitting in a modern chair; background has sunflowers in a vase and contemporary decor.]()
“Absolutely one of the best out there. If you're looking for a business, branding, lifestyle photographer, you won't find a more dedicated, caring, and competent one. I had the pleasure of working with Katie a couple years back and I am still using her photos. They're extremely well done and timeless. Additionally, she takes considerable time learning about your audience, intention, goals, and she has a wonderful acumen and approach. Highly recommend!”
JAMI SPENCER, THERAPIST
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![Smiling woman with a striped shirt and hoop earrings, raising her arms.]()
"Adding Katie to your team is the difference between actually succeeding in your business and staying stuck for years. Her sound advice, personalized action-plans and lifetime of experience in the field are invaluable. Her business is booming for a reason! As a photographer, Katie blends her incredible skill of making you feel comfortable in front of the camera with her expertly honed artistic eye. She captures you looking and feeling natural, and produces images that you can use right away.
AREYLA FAERON, COACH
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![Woman smiling in modern kitchen, leaning on wooden table with plants and bowls of fruits in the background.]()
“ Katie is the branding photographer you have been hoping to find! She works fast and manages to get impeccable photos. Beyond that, she helped prepare me for what was needed to make our shoot go flawlessly so that I could get the kind of photos that I wanted to best represent my brand. She worked with me to decide on the setting, clothing, props, etc. Katie's personality and approach made all the difference. Somehow the time flew by! I could not be happier with the final product and am so glad to know Katie as a person. I would highly recommend Katie for any and all photos.”
LESLIE THORPE, INTEGRATIVE HEALTH EXPERT
Client List + Publications
7x7 Magazine
Plenty Flora
Omiana Cosmetics
Double Rainbow Ice Cream
Pure Barre
Compass
Verity Sonoma, Luminly
The Empty Plate
Absolute Extracts
Strozzi Institute
Clear Club
Anywhere Outpost
Average to Elite
Libra Studios
Meghan Stevenson Books + Publishing
Average to Elite
Tipping Point Community
Alonzo King Ballet
LINES
Rapt Productions
Dance Magazine
Lash Co
Dance Teacher Magazine
Pilates V, Rise Lean
Acacia SF
Libra Studios
Heather Day Art
Tricia Rissman Art
Spacious App
MPX Pilates Silicon Valley
Everscale Ad Agency
Ignite Your Soul Brand
Sonoma Brothers Distillery
Aalto Real Estate
Dwell Magazine
the Essential Guide
Rue Magazine
Expertise
Verité Published
San Francisco Chronicle
Sonoma Magazine
Eater SF
Trinity Properties
X Core Pilates
Inner Resonance
Sephora
Core Power Yoga
Pure Barre
Doctor on Demand
Spacious App
Venuelust
Costa Brown Architecture
CA State Parks
Gloria Ferrer Winery
Everviolet
San Francisco Magazine
Strava App
MCS Construction
Coldwell Banker
The Human Reach
from the blog
Before you plan for the new year, take a closer look at your brand. Discover the simple end-of-year audit steps founders can use to uncover gaps, sharpen their presence, and start stronger.