Brand Spotlight: Jana Parker - Strategizing Success Across Two Brands | Bay Area Brand Photographer
In the realm of educational psychology and mentorship, Jana Parker stands out as a beacon of innovation and dedication. As the founder of both Mind by Design and Empower LEP, she has carved out niches that not only support families navigating educational challenges but also uplift fellow Licensed Educational Psychologists (LEPs) in their professional journeys.
The Challenge:
Managing two distinct yet interconnected brands requires a cohesive visual narrative that encapsulates the essence of both. Jana needed a brand photoshoot that could seamlessly represent the compassionate, client-focused approach of Mind by Design and the empowering, professional ethos of Empower LEP.
Our Strategic Approach:
To achieve this, we embarked on an in-depth planning and strategy phase. Our goal was to curate a versatile image library that could serve both brands effectively. We focused on:
Defining Brand Aesthetics: Understanding the visual language of each brand to ensure consistency.
Wardrobe Coordination: Selecting outfits that reflect the professionalism and approachability inherent in Jana's roles.
Location Scouting: Choosing settings that resonate with the target audiences of both brands.
The Execution:
In a half-day session, we achieved six distinct looks over three hours. This efficient approach provided Jana with a robust collection of images suitable for various platforms, including websites, social media, and promotional materials.
The Outcome:
The result is a cohesive visual representation that authentically portrays Jana's dual roles. The images capture the warmth and professionalism of Mind by Design, as well as the dynamic leadership behind Empower LEP. (Private Mentorship - Empower LEP)
Conclusion:
Jana's photoshoot exemplifies how strategic planning and creative execution can yield a versatile brand image library. It's a testament to the power of visual storytelling in reinforcing brand identity across multiple platforms.
Ready to Elevate Your Brand Story?
Just like Jana, your brand deserves visuals that capture both who you are and the impact you create. A strategic brand photoshoot goes beyond headshots; it gives you a versatile image library designed to serve every part of your business.
If you are ready to align your visuals with your vision, here are your next steps:
→ If you're ready for a full visual transformation, learn more about our Signature Brand Sessions.
→ Need a refresh to align with your next big move? Book a Brand Refresh or Mini-Headshot
→ Want to dip your toe in or finally update your LinkedIn? Lifestyle Headshot Sessions now booking.
→ Need a place to start? Grab my FREE Brand Identity Handbook here
Let’s make your brand impossible to ignore.
Your story matters. Let’s make it unforgettable.
Katie Monroe is an established brand photographer in the San Francisco bay area. She specializes in lifestyle, brand, and marketing photography. Katie serves Silicon Valley, San Francisco, Marin, and Sonoma Napa Wine Country. Additional services include fitness photography, food photography, editorial photography, commercial photography, headshots, product photography, and interior photography.
